American Express Platinum House embraced the colliding worlds of art, design, fashion and music during Art Basel by creating an exclusive, ever-evolving visual experience on the sand at the Miami EDITION hotel. The versatile custom-built venue, with 3M dichroic film fractals, converted into an experience full of prismatic moments that provided Card Members with a new perspective of Miami Beach.

To kickoff the weekend, 450 guests took in a private DJ set by Virgil Abloh, followed by an intimate hour long performance by Drake on the Platinum House stage. By the next morning, we transformed the space into a top Art Basel destination filled with Well+Good fitness classes, beauty-based experiences, a retail space offering the exclusive Knowlita Miami collection, and aura photography portraits, all served to heighten the senses of our Platinum guests.