We gathered media, influencers, content creators, and partners for the official launch of the Citi Strata Elite Credit Card at Gitano in NYC. The event was hosted by Henry Golding and featured a surprise musical performance by Ellie Goulding.

From travel art installations made from the card, to the mirrored jetway entrance, to the global culinary carousel and Reward Yourself claw machine, each and every element brought the Card’s benefits o life in a unique and tasteful way.

In a crowded marketplace, launching a new card requires more than listing perks. By creating a buzz-worthy event, we delivered excitement, lifestyle and aspiration for a curated crowd - with every element designed for sharing on social, far beyond the press release.